DTC Sales Glossary
Every term you need to know about DTC sales, lead management, and AI-powered selling.
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After-Hours SalesSales activity that happens outside regular business hours — evenings, weekends, and holidays.AI Sales AgentAn AI-powered system that handles sales tasks autonomously — monitoring inboxes, qualifying leads, answering calls, and routing opportunities.Average Order Value (AOV)The average dollar amount spent per transaction.
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Close RateThe percentage of leads that convert into paying customers.Conversion RateThe percentage of leads or visitors that take a desired action — making a purchase, booking a call, or requesting a quote.CRM IntegrationConnecting your sales tools with your Customer Relationship Management system so lead data, interactions, and deal progress sync automatically.Customer Acquisition Cost (CAC)The total cost of acquiring a new customer, including marketing spend, sales team salaries, and tool costs divided by the number of new customers gained.Customer Lifetime Value (CLV)The total revenue a customer generates over their entire relationship with your brand.
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Lead ClassificationCategorizing incoming leads by type and priority.Lead HandoffThe transition of a qualified lead from one team member or system to another — from AI to human, from SDR to closer, or from marketing to sales.Lead NurturingThe process of building relationships with leads who aren't ready to buy yet through timely follow-ups, relevant information, and consistent engagement.Lead QualificationThe process of determining whether a lead is a good fit for your product and likely to buy.Lead Response TimeThe time between when a lead reaches out and when your team responds.Lead ScoringA method of ranking sales leads on a numerical scale (typically 0-100) based on factors like deal size, buyer intent, urgency, and customer history.Lead SourceThe channel or origin of a sales lead — email, phone call, website form, social media, or referral.
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Sales AutomationUsing technology to automate repetitive sales tasks like lead classification, scoring, routing, and follow-up.Sales DossierA compiled brief on a sales lead that includes all relevant context — who they are, what they want, their purchase history, estimated deal value, and suggested talking points.Sales PipelineThe series of stages a lead moves through from first contact to closed deal.Sales RoutingThe process of assigning incoming leads to specific sales reps based on defined criteria.Sales VelocityA metric that measures how quickly leads move through your pipeline and generate revenue.Shopify SalesThe sales process for brands selling through Shopify or Shopify Plus stores.
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