The right lead to the right closer.
Every time.
Stop wasting your best closers on noise. Leadfrack routes every lead to the rep most likely to close — based on data, not dice.
Round-robin is leaving
money on the table.
Your top closer handles a $500 return request while your newest hire gets the $50,000 commercial inquiry. That's not bad luck — that's bad routing. Round-robin treats every lead the same and every rep the same. Neither is true. Leadfrack matches leads to closers the way you would, if you had perfect information and zero delay.
How it works
AI scores the lead
Every lead gets a 0-100 score based on deal size, urgency, buyer intent, and more.
Analyzes rep performance
Leadfrack tracks close rates, response times, and deal sizes for every rep on your team.
Matches by expertise + close rate
High-value commercial lead? Goes to your commercial specialist. Repeat customer? Goes to their account rep.
Routes instantly
The right rep gets the lead immediately — with a full dossier and suggested response.
What Smart Routing does
Data-driven matching
Leads are matched to reps based on historical close rates, deal sizes, and lead type — not random assignment.
Rep performance tracking
Real-time dashboards showing close rate, average response time, and revenue per lead for every rep.
Expertise mapping
Tag reps by specialization — commercial, residential, custom builds — and route accordingly.
Availability-based routing
If your best closer is on PTO, the lead goes to the next best option automatically.
Custom routing rules
Set your own rules: route by geography, deal size, customer type, or any combination.
Real-time assignment
Zero delay. The moment a lead is scored, it's assigned to the right rep with full context.
Frequently asked questions
How is smart routing different from round-robin?
Round-robin distributes leads equally regardless of fit. Smart routing analyzes the lead's characteristics and matches them to the rep most likely to close based on past performance, expertise, and current availability.
What data does routing use?
Lead score (0-100), deal size estimate, lead type, rep close rates by category, average response time, current workload, and availability. You can also add custom rules.
Can I override automatic routing?
Yes. Managers can manually reassign any lead at any time. You can also set custom routing rules that override the AI for specific scenarios.
Does routing work with after-hours leads?
Absolutely. When the AI agent qualifies a lead after hours, smart routing determines which rep gets the callback assignment based on the same data-driven matching.
Which plans include smart routing?
Smart routing is available on Pro ($199/mo) and Scale ($399/mo) plans. Free and Starter plans use standard assignment.
Explore more Leadfrack features
Stop bleeding leads. Start fracking for revenue.
Join the waitlist and be first to know when Leadfrack launches.